law office logo

After a rest and a pause I'm getting back to work.

A logo I just finished awaiting a response from the client.

This is the raison d'etré that was included with the design package.

The brand identity criteria for the Ross Firm was to project a timeless yet contemporary, professional, established, confident image that is strong and grounded.

Research revealed Goderich ( in particular where the firm is located ) was historically the judicial centre for Huron County, with it’s courthouse in the hub of Goderich’s town center, it’s eight principal roads radiate out in an ordered symmetry emulating the points of a compass.

Not only is the compass design of historical and geographical relevance, it’s a an iconic archetype symbolizing unwavering guidance and reliance in a unfamiliar environment, tried and true. It seemed a natural symbol to represent the firm’s values and mission.

The compass design is a clean contemporary presentation complimenting the classic romanesque type. The angle of the compass needle is mirrored by the angle of the stacked type forming a pyramid, imparting a sense of stability and strength.

The colours are natural, warm and grounded, lending an approachable quality to the brand.

The challenge was to create a design that was fresh and classic, avoiding cliché imagery. The image will project the firm’s message in full colour or black and white from a small format to large. Instantly discernible at a glance, it will be an effective, relevant, tireless marketing tool for years to come.

As a side note, the colour palate in the logo is similar to the historical building that is home to The Ross Firm. It's a small subtle cue that will not be lost on the local market.