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This design was created for Farm Start, a agricultural facility in Metro Toronto on traditional farm land. I used the vernacular of the historical barn on the property as the inspiration for the sign design and gently played with it's traditional architectural elements. A grounding in tradition with a bit of the unconventional, like the facility it represents.
The colours and materials will lend a earthy tactile quality to the sign. The rocks will further ground the design by giving it a visual ballast. The hand piled stone will communicate the connective tradition of working the land by hand. Wild flowers could be planted in amongst the stones complimenting the subtle colour of the sign and creating movement against its static form.
The overall sign is simple yet interesting, a subtle play with shadows and textures. However, it's the decorative top that will bring the sign to life.
This design will harmonize with the gentle quality of the farm's natural entrance while having a strong presence.
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