Tuesday, December 29, 2009

Cafe ad

A black and white ad for the local news paper ad promoting the Bank Cafe's Italian night menu.





Sunday, December 27, 2009

Chocolarte

A sign we did 4 years ago. I never took a photo of it until I came across it and grabbed one with an iphone on the 24th.

I designed a sign that visually fit the broad facia while respecting the integrity of their established logo. The dimensional slats buffer the tight rectangle of the logo panel to the elongated facia while creating interest and harmony in such a large empty space.
With the gold leafed ends the sign resembles an understated decadent chocolate bar.

Saturday, December 26, 2009

Snow storm

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When Life seems chaotic and stormy, a run in stormy weather can bring comfort.
A sketch of the descent into the village of Creemore after a 14km run.

Wednesday, December 23, 2009

Pictures with Santa

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Variation on a theme

A previously designed logo for moyaboya that evolved into a business card design. an evolving design, similar to the store it represents.
The darkened part of the logo was repeated in the design below.


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Saturday, December 19, 2009

A taste of Christmas

A Point of purchase sign for the Bank Cafe to promote it's highly addictive Pudding.
Created on Adobe illustrator


The ad was created in the brand of the Bank Cafe as a well established part of Creemore's historical fabric. (early rural Ontario).
The style of the Bank's advertising is archetypal of a time that seemed simple and values where wholesome and honest. Promising trust and comfort.
The top panel casually glides over the illustration of the cake reflecting the lines of the melted toffee, lending a sense of ease and guiding the eye down the ad.
the colour palate has an orange undertone throughout, bestowing an overall warm glow to the ad.

Wednesday, December 16, 2009

Free Christmas Pudding

An ad for the bank cafe extending an invitation to a holiday treat.



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Variation

After meeting with the artist, a little tweak to the colours to make it more vibrant and fresh while staying grounded.


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Logo and business card



A word-mark designed for a local artist.
Using natural mediums, Jordan creates exquisitely simple and grounded pieces.
The organic signature lettering reflects the organic, earthy quality of the artists work.
Since Jordan's work is created from the center out, the ancient Druid swirl symbol (for life) seemed like a natural.




Monday, December 7, 2009

Christmas in Creemore

A Couple of applications for the Creemore Christmas logo.

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