Sign Design

Here is a hanging double sided sign for Moyaboya in Creemore.

The sign was designed to be almost completely fabricated using a CNC Router.

The design elements sculpts light and shadow with varied layers of projected mount shapes adding interest and dimension without distracting from the logo . The white on white background colour supplies a buffer and adds a subtle, light, fresh, warm glow to the overall image.

Happy Halloween!

Teddy Bears Daycare made their way down Main Street this morning Trick-or-Treating as Lions, Peacocks and Super Heros, getting the jump on some Halloween sugar intake.

They excitedly called out "Happy Halloween" some with just the abbreviated version.

So endearing ...too bad they grow and become teenagers

Running at night

I purchased some night running gear (head light and Reflective vest) recently and went out for my first night run. It took the joy of the activity to another level. The experience of running on winding country roads flanked by still dark forests under light of moon on a crisp fall evening was pure escapism. It was another world.

I used to think running was for only for the select few, after an experience like this I think we were designed for it.

Creemore Springs Calgary ad

Before

After

A refurbished ad initially created by Molson's creative. I was hired to make the ad more engaging and align with the brewery's brand.

Moyaboya

Moyaboya is Croatian for "my colour".

It's a new distinctive decor retail store in Creemore that will feature classic pieces with a european funk. A fresh approach to interior design with an eclectic play of shapes and finishes that embrace colour.

Halloween at the Bank

Playground Donor Plaque

A design for the new Creemore playground to honor the donations that helped make it possible.

The criteria was for a simple design that wasn't too costly or obtrusive. A design that was light and playful.

The lines, shapes and colours reflect the organic form of the slide and surrounding trees. The colours were borrowed from the bark and the contrasting colours of the playground equipment. The flowing lines and circles could be interpreted as balloons and the overall shape as an expecting mom.

It was an effortless piece - a good creative litmus test.

The principal shape was laser cut by Prototier and the laser etched stainless steel plaque by Laserwerks with metal fabrication by Iron Butterfly.

It was one of the last pieces assembled in my studio

A partnership

This logo revision to the initial design was a result from a nudge from the client. The main element which was explained in the previous post was well received by the client, however wanted the compass to be filled out in it's entirety.

This request pushed the design into a better place and created a more comprehensive image to represent their firm.

Pint Night

An in pub promo poster for creemore springs beer, created in Illustrator.

Creemore Springs goes to Oktoberest

A design for promoting Creemore Springs Brewery Bottled product at Kitcheners Oktoberfest.

A clean take on a traditional beer for a traditional event.

A moving target

Raison d'être

A sophisticated but playful logo. Classic elements created and gestured into a fresh distinctive moving form, reflecting more of an attitude than a specific style. The flowing organic elegant shape of the flourish contrasts nicely against the fitted structured typestyle, creating a pleasing visual balance while providing an understated strength.

The soft light warm colours impart a calm and a light sensitive touch.

This logo is an arrangement of squares arranged to play off one another creating similar shapes and proportions including the initials LT. The entire balanced design creates a downward diagonal movement allowing the viewers eye easily to the business name. A simple shape of a square made interesting and engaging, presenting a crisp confident marketing image.


The design process begins with listening. It's the foundation to building a criteria to develop an honest image for the client. In turn communicating their authentic values and connecting with their desired market.

On very rare occasions, the client's mindset shifts from the initial consultation to the finished design. This was one of those occasions.

This client described the philosophical cornerstone of her decorating business as "helping people to live more beautifully". She desired a sophisticated and distinctive image that reflected her own eclectic tastes. Her work appeared to be a classic, quiet and subtle form, with arrangements of vignettes accented with natural elements.

When presented with the logo (bellow) she said it looked like a logo for a house painter or magician ..(?) The logo would be fitting for some one with blonde hair, lots of jewelry and big boobs ..(??)

I was informed at this time she detested organic lines and the colour blue and was all about linear shapes with hard edges. She did however love the organic shiatsu logo (below).

I decided to reload with the new "hard and linear" criteria wich was turned down as "not up to standard".

Did I miss? ...Was there ever a target. ....(?)